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CONNECT, powered by American Family Insurance, has changed its name to American Family Insurance. No action is needed by you. Please see our FAQ for quick answers to common questions.
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About us

We take the idea of connection seriously. It’s on our minds every time we talk with you. It means we’re striving to listen, to understand, to get to know you. Because when we know you, we can connect and help protect the things that matter most by providing you with insurance through select partners.  

You may not be familiar with our name, but we have policyholders in nearly all 50 states and insure over 1 million vehicles.

Made-for-you products 

We know no two policyholders are the same. That’s why we’ve carefully curated car, home, condo, renters, umbrella and specialty insurance products to meet your needs. Our customer care team will help ensure your insurance policies fit your lifestyle. 

A caring approach to bring it all together 

Add a new driver. Get roadside assistance. File a claim after a storm. 

Whatever your need, our team stands ready to help — that’s our Handle With Care® promise. And our exceptional service comes with the peace of mind of knowing that you're working with a quality insurer. 

With you where you are 

We are one of the operating companies of the American Family Insurance Mutual Holding Company. The enterprise includes companies like American Family Insurance and Homesite®. 

We are headquartered in Madison, Wisconsin, but we have employees living and working throughout the country. 

Our team serves customers across the country. Wherever life takes you, we’re with you. Let us know how we can help at 1-888-404-5365.  

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