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CONNECT, powered by American Family Insurance, has changed its name to American Family Insurance. No action is needed by you. Please see our FAQ for quick answers to common questions.

The market value of your vehicle is known as its “actual cash value” or ACV. To get a better understanding of ACV, it's important to first learn how the actual cash value for a vehicle is determined.

While Kelley Blue Book® (Opens in a new tab) is popular, other valuation guides that track vehicle values include Edmunds® (Opens in a new tab) and NADA® (Opens in a new tab). However, keep in mind that these are only guides that track vehicle values. Consumer bias toward their car's condition, data lag between current car values and what's in the guides, and current wholesale pricing explain why the valuations and the actual cash value of your vehicle may differ.

Most insurance companies use third-party vehicle valuation companies (e.g., CCC, Audatex, Mitchell), which currently aren’t available to the public, to establish the ACV based on comparable vehicles currently in the market that are for sale or have been recently sold.

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